The CMO needs to defend marketing spend in a board cycle where AI search is rewriting the funnel. The job is to convert AI visibility from an anxious unknown into a quarterly KPI the CFO accepts and the board recognizes.
01
AIVS quarterly KPI brief
PDF · 4 pages
Cadence · Quarterly
A board-ready memo: AIVS movement, cohort percentile, the three categories driving the change, and the recommended budget reallocation.
02
Live AIVS dashboard
Web dashboard
Cadence · Continuous · refreshed daily
AIVS score, ten-category readout, peer-relative position, and the underlying AI answer evidence behind every figure.
03
Competitive Position alerts
Email · Slack
Cadence · Real-time on material moves
Triggered when a named peer materially changes position on a head-to-head buyer question. Includes the verbatim AI answer that shifted.
04
Channel attribution view
Dashboard module
Cadence · Refreshed weekly
Maps owned content, paid placements, and earned mentions to citation lift in AI engines — so reallocation is evidence-backed, not theatrical.
05
Executive briefing template
Slide deck · editable
Cadence · Refreshed quarterly
Pre-built board slide with the AIVS, cohort position, top three movements, and recommended actions — drop into your QBR deck unchanged.
Weekly: scan the executive brief, action the top movement. Monthly: review channel attribution, reallocate paid budget. Quarterly: present the KPI memo to the board.
Ladder A · Growth
Quarterly KPI cadence, board-grade deliverables, and the full ten-category readout — sized to a CMO's reporting calendar.